Are You Puzzled why your home didn't sell?
There are five things you must do to sell your luxury home.
Predictive Analytics – Buyers don’t want to have to rehab their new home, particularly if they’re moving from out-of-town. They want their new home to be current and up-to-date. They don’t know contractors or want to oversee construction after a move. It’s crucial to have your home up-to-date with quality workmanship. Read Kerry's blog post on the Best of US Homes Predictive Analytics Program.
Using Predictive Analytics, we look at over 300 data points on over 500 luxury homes that have sold over the past six years in Birmingham neighborhoods to find the common features, amenities, location and pricing to determine why some homes sell fast, at close to asking price and others don’t. We then plug your home into our algorithm and predict if your home will sell over the next 365 days. If not, we tell you what you need to do to move your home into the Sold column. We then compare your home to all the current listings in your neighborhood/ price range, and then determine how many buyers there will coming into your neighborhood, based on past sales history, and produce a marketing plan the will make them aware of your home. This is Predictive Analytics, using cutting edge technology to give you a competitive advantage in the real estate market.
Awareness – There are far more sellers than buyers in the Birmingham luxury market, so it’s key you make any potential buyers and their agents aware of your home…that means dynamic marketing. A sign in the front yard rarely gets the job done. You must assume your buyer isn’t currently looking for a home, and that means getting your home on their radar. The best way to do this is through photography, video, conventional and social media. “The Baby Boomer Sell-Off.”
Price – The asking price for your home must be in line with what other homes in your area have sold for. The best way to determine that is to compare your per square foot asking price, features and amenities with recently-sold comparable homes. We then do the same comparison against the other homes in your neighborhood that your will be competing with for the buyers. This will be achieved by our agents visiting the competition and measuring your home against theirs.
Location – Buyers want to match their new home with their lifestyle – including work, place of worship and even doctors. If your home is in one of the most desirable communities in Birmingham, offering very safe, family-friendly living you need to make this part of your sales pitch.
Salesmanship - You hire a Realtor to help you sell your home, they need to be a salesman, they need to be at every showing. The buyer and buyer’s agent enter you home with no knowledge of your home, they are required to find the features and benefits of your home relative to the other five or six homes they're looking that day. This might have worked in a "Sellers’ Market", but today there are more sellers than buyers and your home will have to be sold.
We believe awareness, updating and price are reasons why homes sit on the market for up to three years without selling. We’d like to have the opportunity to explore your thoughts on the sale of your home and determine if we can help you.
Before you list your home with any agent you need to read Best of US Homes Luxury Home Report.
Do yourself a favor, if you’re interested in listing, marketing and selling your home, give Best of US Homes a call at (205) 919-6006, and we’ll talk strategy.
Thanks for your consideration,
Kerry J. Grinkmeyer
Our Marketing Plan
- We will produce a list of you probable buyers through the use of Predictive Analytics.
- We will advertise you home in the Birmingham News
- We will mail a four-color brochure on your home to your list of probable buyers.
- We will produce a "walk and talk video" of your home.
- We will distribute your video to your neighbors, the top real estate agents in Birmingham, to over 2,000 qualified buyers in Birmingham.
- We will advertise your home on Facebook to over 12,000 households in Birmingham with incomes over $150,000 per year.
- We will conduct all showings of your home.
- We will feature you home on our website.
Albert Einstein is widely credited with the saying: “The definition of insanity is doing the same thing over and over again, but expecting different results”
“I intend to change the way luxury homes are sold in Birmingham.” Kerry Grinkmeyer
WHAT'S MY HOME WORTH?